Case Study: Branded Bibs for Pieminister x Brassic – Comedy-Fuelled Campaign
Overview
When leading content marketing agency tpf approached us for a special project with their client Pieminister, we knew this one would be something special and a little bit messy (in the best way possible)!
To celebrate the final season of the award-winning Sky comedy Brassic, tpf and Pieminister teamed up to launch “The Brassic” a limited-edition dish inspired by the show’s Lancashire roots. To help keep customers clothes clean, tpf approached Celebration to produce high-quality, adult disposable bibs that also added a playful, photo-worthy touch to the in-restaurant experience.
The Campaign
The Brassic is Pieminister’s tongue-in-cheek tribute to the iconic Wigan Kebab — a pie served in a white barm, piled high with mushy peas, cheddar crumb, crispy onions, and drenched in gravy. Deliciously chaotic, just like the show itself!
The campaign rolled out across multiple touchpoints, including:
- ✨ In-store branding across Pieminister’s five flagship restaurants
- 🍴 Custom Brassic dining bibs to protect diners (and their outfits!)
- 🎰 A digital scratch card competition for free pies
- 🤳 Influencer and social media collaborations with NOW and Pieminister
- 🎤 Comprehensive digital promotion across brand channels
Available exclusively until 11th November, the dish has been a hit among fans — and judging by customer photos, those bibs came in handy!
Our Solution
We supplied custom-printed disposable bibs designed specifically for the campaign’s cheeky, comedic tone. Both practical and on-brand, these bibs gave diners a fun, memorable way to engage with The Brassic experience — while keeping their clothes clean!
Our branded disposable bibs are available in baby or adult sizes and provide a simple, effective way to protect customer clothing while promoting your brand in fun, photo-shareworthy way.
The Result
The collaboration between tpf, Pieminister, and the Brassic team delivered a campaign that perfectly blended humour, local pride, and brand creativity. We were thrilled to be part of it and to help bring a little extra fun (and cleanliness!) to the table.
Want to add a playful touch to your next campaign?
Learn more about our custom disposable bib printing
